Engagements What triggers them, what gets built

What we take on, and how it runs.

Most consultancy pages show a wall of logos. This one describes the engagements themselves, in enough detail that you can tell whether yours is one of them.

01 — The one we can talk about B2B services company

Turning dormant demand into $210K of incremental revenue.

A growing B2B services company had thousands of dormant customer records sitting inside its CRM. We built a reactivation system that identified the highest-value opportunities, generated personalised follow-up, handled responses and routed qualified conversations directly to the sales team.

$210K Incremental revenue influenced in 90 days.
31% Increase in qualified conversations from the reactivation pool.
6 Weeks from first workshop to production.
02 — What made it work Method

Scoped to one commercial outcome

The project was built around qualified conversations and revenue, rather than a vague goal of "using AI."

Built into the existing CRM

The system worked inside the tools the sales team already used, so there was no separate workflow to maintain.

Prioritised by value

Customers were ranked by commercial potential before outreach began, keeping the system focused on opportunities most likely to matter.

Measured in production

Results were tracked against actual conversations and revenue rather than projected AI performance.

03 — What we take on Three shapes of engagement

Most of the work looks like one of these.

Shape 01

Revenue, reactivated

Dormant customers, abandoned opportunities and old enquiries identified, prioritised and followed up automatically.

The number: qualified conversations and revenue influenced.

Shape 02

Operations, automated

Documents processed, information extracted, systems updated and repetitive decisions handled without someone moving data between tools.

The number: hours returned per week.

Shape 03

Intelligence, embedded

Internal knowledge, business data and operational context turned into systems that help teams find answers, make decisions and move faster.

The number: time to answer and adoption.

04 — What we won't promise Read this part

Anyone quoting you a percentage before seeing your data is guessing.

A percentage uplift, upfront

We'll model a business case from your actual volumes, and we'll tell you when the numbers say don't build it. We won't invent a figure to win the work.

A result that needs a new tool

If the outcome depends on your team learning new software, it's not an automation — it's another chore. We build into what they already use.

A demo called a success

A pilot counts when the number moves in production, on your data, over a period long enough to be real. Not when the demo lands well in the room.

Tell us what's slow.

Describe the process that eats the most hours. We'll say plainly whether it's worth automating, and what we'd measure.

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